The 8th Element of an Effective Portfolio Website
Escapee Speaks:
In a recent post, I outlined the 7 Elements of an Effective Portfolio Website, and in the comments of the section on site design, Illustrator Michelle Lana posted a link to her website, asking for my opinion.
Michelle’s portfolio website brought to mind an 8th Element of an effective portfolio website:
Personal Style
Upon visiting her site, I was instantly struck by the unique voice that was presented. You really felt like you might be entering her creative world, which is an incredibly effective way to draw her audience in closely to see what she has to offer.
The most effective aspect of this approach is that her Illustration work fits right into the style of the site in a way that is really only possible by expressing your personal creative vision through your site design.
In addition to Michelle Lana’s method, there are many ways to make your website feel like it has your creative stamp, and I encourage you to visit your favorite Illustrators’ websites to see the varying degree to which this element is being used, and to what effect. When it is done well, the personal style of an Illustrator’s portfolio website can help to plant the artist in the memory of an Art Director for future recall.
That is what personal branding is all about.
Escapee has spoken.
How do you present your personal style? I invite you to share your thoughts in the comments.
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7 Elements of an Effective Portfolio Website
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HI Escapee!!! I truly appreciate your comment and critique! Thank you for your help! I am a big fan!
Take care!