7 Elements of an Effective Portfolio Website

Over the span of 7 days, I recently explored the most important elements that make up a successful online portfolio website, and how to use them to the best effect starting with a post about your site design. To read all the parts of the series, simply click on the links in the list below to direct you to the corresponding topics. You can also read about the 8th Element of an Effective Portfolio Website. As always you can follow new series in the future via email or RSS.
What does it mean to have a successful portfolio website?
This means that when an Art Director or other type of potential client visits your site, they get a clear sense of who you are, what you do, and why you are the right person for their project. Ideally, a winning portfolio will lead to more contracts, more referrals, and more work doing the types of projects you really want to do.
Click on the links below to read about the 7 major points to focus on when creating or refining your portfolio website:
As I mentioned, I’ll be exploring these elements over the next 7 days. In fact, I’ve already started here. If you follow the steps in this series, you can apply these ideas to your own online portfolio, which will maximize the potential effectiveness of your promotional efforts in a growing sea of Illustrators.
Related Articles:
- The 8th Element of an Effective Portfolio Website
- 8 Free Online Portfolio Sites
- 8 Best Freelance Business Online Resources
- 10 Rules of Effective Self-Promotion






















This was a really good series… I’m really inspired to add a blog section to my site but worried about how busy I am, and whether I’ll be able to update it regularly enough. Determinded to give it a go though!
Thanks
It is amazing how much useful material you’re presenting to your visitors. Your site is (and is increasingly more and more) a resource that is likely to become invaluable to many illustrators. Keep up the great work!
–Duncan
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See my book cover porfolio at:
http://duncanlong.com/portfolio/index.html
Thanks Duncan! I’m working hard to make EFII one of the best Illustration resources around. Thanks for your feedback, and for participating in the community. Cheers!
Thomas
Hey guys!
Great posts!
I have been saving good portfolio resources for a while now and thought I’d share them here for you.
Five Types of Effective Headers in Web Design: http://sixrevisions.com/web_design/five-types-of-effective-headers-in-web-design/
My Last Portfolio Sucked, Yours Might Too: http://astheria.com/design/my-last-portfolio-sucked-yours-might-too
10 Characteristics of Excellent Portfolio Sites: http://www.webdesignerdepot.com/2008/12/10-characteristics-of-excellent-portfolio-sites/
10 Steps To The Perfect Portfolio Website: http://www.smashingmagazine.com/2009/02/26/10-steps-to-the-perfect-portfolio-website/
Enjoy!
Great resources, Matt. Thanks for sharing. I’ll be checking these out.
I based my portfolio on the Cargo platform (http://cargocollective.com/). Its nice and functional but there starting charging for it.
I’m also looking in to Sqarespace as a possible platform for my portfolio. Its a bit expensive but super cool. Check it out at http://www.squarespace.com/