Promo Postcard Retrospective by Leif Peng
As a followup to EFII’s recent articles, Email Marketing vs. Print Promotion for Artists and Are Your Promo Materials Up to Date?, I’d like to highlight an insightful post by Leif Peng which takes a look back at his own promo postcard designs.
In his article, Leif takes the time to discuss each design and the history behind them.
I highly recommend all artists check it out to help them with their own promotional strategy.
Read Leif’s Promo Postcard Retrospective here.
You can also listen to my conversation with Leif about promotion on Episode 27 of the EFII Podcast.
Related Posts:
- Promotion 101 for Artists
- Are Your Promo Materials Out of Date?
- EFII Podcast Episode 27 – Promotion w/Leif Peng
- Email Marketing vs. Print Promotion for Artists
- Creating Your Promotional Strategy
- 10 Rules of Effective Self-Promotion
- How to Build an Effective Mailing List
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Best of EFII – August 2010
(Illustration by Victo Ngai)
August was another big month here at Escape from Illustration Island, with 80,000 views, the conclusion of EFII’s coverage of the ICON6 Illustration conference, a monster list of 150 Useful Resources for Illustrators, and more articles, interviews, and resources for Illustrators everywhere.
I also gave a sneak peak at an exciting new multi-media project that will be available next week, called EFII: Year One, as well as the latest giveaway.
In case you missed it, here’s a look at some of the best new additions to EFII in the month of August:
Podcast Interviews
- Episode 45 – When Things Go Wrong
- Episode 46 – Art Director SooJin Buzelli
- Episode 47 – Marshall Arisman Part 1
- Episode 48 – Marshall Arisman Part 2
- Episode 49 – Jessica Hische
Articles
- 150 Useful Resources for Illustrators
- Top 10 Most Popular Posts on EFII
- 10 Tips on Protecting Your Rights as an Artist
- Blogging for Artists Part 1 – Why It’s Important
- Blogging for Artists Part 2 – What to Blog
- Fine-Tuning Your Portfolio Part 6 – Thumbnails
- Email Marketing vs. Print Promotion for Artists
- Are Your Promo Materials Out of Date?
- Using Self-Assigned Projects to Build Your Illustration Portfolio
- Delegating Tasks to Get Things Done
ICON6 Video Coverage
- Creative Directors Who “Dig” Illustration Part 1 - SooJin Buzelli of Asset International
- Creative Directors Who “Dig” Illustration Part 2 – Irene Gallo of Tor Books
- Creative Directors Who “Dig” Illustration Part 3 – Sally Morrow of Sandstrom Partners
- Creative Directors Who “Dig” Illustration Part 4 – Q&A
Tutorials
- Making Faces Out of Shapes
- How to License Your Art and Protect Your Rights at the Same Time
- Matte Painting
Special thanks to Victo Ngai for providing the artwork for this post.
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About Victo Ngai: Victo Ngai is a freelance illustrator born in Hong Kong and graduated from Rhode Island School of Design. Victo is Victoria and is actually Chuen Ching. But she gave up trying to teach the British to say “Chuen Ching” and the Chinese to say “Victoria.”
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EFII Podcast Episode 49 – Jessica Hische
Episode 49 of the Escape from Illustration Island Podcast features an audio interview with Illustrator and Type Designer Jessica Hische. Together we discuss the world of Type Design, working in a design studio, and Battlestar Galactica. I also announce the upcoming release of the EFII: Year One eBook, Audiobook, and Special Edition Podcast Episode, as well as how you can win your own copy.
Here are links to some of the things mentioned on the show:
Jessica Hische’s Website
Jessica Hische on Twitter
Daily Drop Cap
Headcase Design
Louise Fili Ltd
The Arm
ICON6
Semi-Permanent
The Future of Publishing
EFII: Year One
EFII: Year One Giveaway
15 Steps to Freelance Illustration
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Enter to Win EFII: Year One!
Next Tuesday, September 7th marks the official release of EFII: Year One, an eBook, Audiobook, and Special Edition Podcast Episode commemorating the first year of Escape from Illustration Island, the website and podcast devoted to providing resources and inspiration to Illustrators everywhere.
And if you know me, you know I love giveaways!
So, I’ll be awarding this 3-piece bundle to 5 lucky winners as part of the celebration.
How to Enter
Simply leave a comment letting me know that you want to be entered, and I’ll be selecting 5 winners at random using Random.org, to be announced on the official release date, Tuesday, September 7th. The deadline for entries is this Friday, September 3rd at midnight EST.
What is EFII: Year One?
As Escape from Illustration Island has grown, I’ve gotten more and more requests to produce an eBook version of the site, to keep people from having to search through the archives to find all the best, most useful content.
So, I’ve responded by compiling 60 of the best business articles into both an eBook and an Audiobook format, with an exclusive added bonus!
eBook
With the 171-page eBook, you’ll be able to take EFII with you, read it on your iPad or other e-reader, or print it out and read the articles that are relevant to you at your leisure. The articles cover topics such as promotion, building your website, working with clients, and a lot more.
Audiobook
The 3-hour audiobook version of the eBook is for all those podcast junkies out there who love to fill their heads with useful content while working in the studio. You’ll get everything that’s included in the eBook, narrated by yours truly.
Special Bonus
As an added bonus, I’m including a special edition episode of the Escape from Illustration Island Podcast, only available as a ‘thank you’ to those who purchase either the eBook, Audiobook, or both. The episode is a very special ‘best of’ mp3 file that compiles some of the most useful and inspiring content from the first 50 episodes of the EFII Podcast, including some of your favorite guests such as Drew Struzan, Scott Hull, Steven Heller, Marshall Arisman, Leif Peng, Christoph Niemann, Gary Taxali, and more.
Something for Everyone
I’ve done my best to make this multi-media bundle as entertaining and educational as I can to both newcomers to EFII and the many artists who have followed along for the first year. In addition, I’ll be offering it at a sweet deal of a price to make it as accessible as possible to everyone!
I’ll be sharing all the final details during next Tuesday’s official release, but that should give you a basic idea about what you can expect from EFII: Year One. Keep an eye on Escape from Illustration Island and the special page I’ve created for the new project here.
Enter to win in the comments section of this post, and good luck!
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Announcing EFII: Year One
I’m very excited to announce EFII: Year One, an eBook, Audiobook, and Special Edition Podcast Episode that will be released on Tuesday, September 7th to commemorate the 50th episode of the Escape from Illustration Island Podcast.
Please enjoy the short teaser video above and keep an eye on illustrationisland.com/yearone for updates.
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